There are just so many ways to promote a business in the online arena but the most effective ones are those that are done in a more subtle way. That's exactly what's forum marketing is all about. It will help you create awareness without doing blatant ads or sales pitches which can surely annoy your potential clients. This will allow you to earn their trust which is what exactly you need to win their business.
Here's how you can do forum marketing:
First step is to identify the forums that you're going to use. Google search the niche + the word forum and list down the top 10 sites that are appearing on the search page results. These are the forums that you're going to visit every single day. Sign up an account and ensure that you read the terms of service properly. Knowing the do's and don'ts will help you ensure that the administrators will not block you.
Next step is to ensure that you're going to spend at least one hour per day on these sites. Remember, one of the keys to succeed in this endeavor is consistency. So, ensure that you post something useful every single day. It's the best thing that you can do to promote easy recall.
Provide useful information. Instead of just replying "I agree" or "that sounds nice" care to offer your potential clients with something useful so they'll notice you. Take the time to answer their questions, help them understand and solve their problems, offer them with useful tips list and how-to guides, and offer expert tips and advice when and as needed. By doing this, you'll surely capture their attention and overtime, they'll consider you as the go-to person when they're in need of relevant information or products or services that you sell.
Make great signature. Most reputable forums will not allow you to insert links or blatant ads on your posts but they'll allow you to create inbound links through your signature. Obviously, I would want you to take full advantage of this. Make it work for you by ensuring that it's well written and well thought-out. This must contain your full name, your business name, your areas of expertise or the problems that you solve, and the link to your website, blog, and Facebook page. Use your most friendly-looking photo whenever possible.
Encourage people to talk to you. Be very friendly and accommodating when doing forum marketing. Encourage other visitors to ask you questions related to your niche and provide them with the best answers. Also, make time for friendly talks or small chit-chats and have fun. Sometimes, all it takes to get these people to do business with you is to give them a chance to know you on a personal level.
Get feedback. From time to time, analyze the effectiveness of your forum marketing campaign. If you're not getting exactly what you want, get experts to provide you with feedback and recommendations. Then, make adjustments until you make this internet tool work for you.
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